You searched for: "*"

The results has been filter on Authors containing Colin Buckingham.
ANA has found 2 results for you, in 356 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The category management revolution

Category Management represents a very significant new phase in the development of retail marketing & retailer/manufacturer relationships. It offers tangible benefits, and its potential is apparent to leading retailers and manufacturers alike....

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Author: Colin Buckingham
Company: Nielsen
June 15, 1993
×

Citation

Buckingham, C. (1993a, June 15). The category management revolution. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-category-management-revolution


Research papers

Thinking global and acting local

The challenge for European researchers in the 1990s is to meet the requirement for information which is truly global in scope, but which retains a clear focus on local markets and issues. The imminence of the Single Market is merely accentuating the...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Colin Buckingham
Company: Nielsen
June 15, 1990
×

Citation

Buckingham, C. (1990a, June 15). Thinking global and acting local. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/thinking-global-and-acting-local